The steps to launch a mobile application

Launching an app is not easy, and there’s a lot to think about for app development, design, or publishing. Unlike apps already present on the store that just need to be updated, new apps need to be analyzed in great detail. To help you do not forget anything on the way, we have prepared this “Checklist to launch an application”.

For this, we used as reference the one carried out by, an expert in the field of mobile industry.

Technical preparation

Implement the latest innovations on Android and iOS

This is the first version of your application, so take advantage to surprise the user. Implement all the new features that have appeared on Android or iOS. This way, you will increase your chances of being mentioned in the media or on blogs.

Using the Version Manager for Coding

If you still have not done it, there is still time to start. Therefore this tool will be indispensable if you want to fix a bug on v1.0, while you are currently working on version v2.0.

The Deep Linking or Deep Link

If you do not use this technique, your application may be cut off from the digital world. Moreover, it is also a technique that makes it possible to build “user-friendly” experiences.

Customize OnBoarding

When a user comes to your app for the first time, and through a deep link, it must happen to the content that it was looking for. If this user arrives on your application via the store, the experience should be different. Customize Deep Linking to offer your users unique and customized experiences. This kind of customization can increase up to 70% the registration rate on your application.

Configure push notifications

Push notifications are useful and are no more risky than the rest. The goal is to use them to retain and retain users, without disturbing all the people who have the application on their devices.

Implement analytics in your application

It is very important to know what is going on in your application. What are pages pages by users? Which ones are not? Which parameters are interesting for your business model? Define a powerful enough analytic strategy to get all the relevant information needed.

Mobile marketing strategy

Discover and test competing applications

More than 50,000 applications are launched every month, so your goal is to make your application stand out from the crowd. Do you really add value to your application? Analyze your competition well, what can you imitate? What are the mistakes you can avoid with your application?

Prepare the way to be put on the blinds

Making sure your app is present on the first pages of Android or iOS can help you get lots of initial downloads. The problem ? Unfortunately, the blinds have no advertising space on their home pages and they must be deserved to appear there. In addition you have only one chance so … do not launch your application until it is 100% ready. Putting in place a good marketing strategy can allow you to be put forward on the blinds and therefore greatly increase your visibility and therefore your downloads.

Implement ASO and SEO for your application

Did you know that 95% of internet experiences start via search engines? SEO is vital for the websites of mobile friendly businesses. In the case of new applications, it is also important to appear on the traditional search engines. But you also need to work on the specific positioning of applications: the ASO. Without this, it will be difficult for the users to find you on the blinds. To launch an application, it is not enough to have an app without any bug or problem, it must also be easily findable by the users.

Create social network accounts for your application.

The presence on social networks such as Facebook or Twitter is important, and requires regular management; And even before launching an application. You can for example present your app, its usefulness and also post a link to your landing page for potential users.

Prepare a list of influencers and bloggers in your sector

It is important to know the people most relevant and influential in the application market and the sector in which you work. So you can contact them to present your application and convince them to try it.

Prepare a press release

Consider preparing a press kit with relevant information such as explanatory texts, images or logos, etc.

Pre-launch of new applications

Beta test program

Testers can help you detect faults, bugs, navigation problems in different versions and on different devices, etc., in the beta version of your application. This is why this step is important for launching an application optimally. We can anticipate changes to be made even before launching the application on the market. Plus they can also become promoters and ambassadors for your application on the final version, and get you the first comments.

Test beta and prototype with potential customers

Do not just ask the testers. Perform tests with potential customers, people who exactly match your customer’s profile. So you can get a better idea of ​​how they will react to the application and also what things to improve.

Create a Landing Page

It is essential to be present on the networks, and not only on the blinds. You have to prepare a Landing Page or “landing page” to start promoting your application, even before you launch it on the market.

Locate your application

The global market for applications has far more potential than just a geographical area. If you want to launch a global application, make sure you have the versions for each country.

Check the official guides before submitting your application

Before launching an application and sending it to the blinds, read the official instructions of the Apple Store and Google Play carefully. Make sure that you follow the rules and guidelines of each.

Add an evaluation channel to your application

Low ratings on blinds will reduce your downloads and your visibility. In order to avoid bad reviews you can add features in your application to report complaints or suggestions from users.

Implementing a bug report tool

You should be able to know when the application is not working. To do this it is necessary to add a tool allowing the users to postpone these different problems.

Create an effective test strategy

Nothing leads to failure more than an application full of bugs, which does not work, and which is poorly noted on the blinds. Create a test strategy to detect these bugs before users and resolve everything before launching an application.

Define a stream that collects user data

25% of users open the application only once. In addition, the retention rate 90 days after launch does not exceed 14%. That’s why it’s important to continually analyze how users interact with your application. The goal is to be able to define campaigns of re-engagement and loyalty to the users.

Use appropriate measurement and loyalty tools

Having good measurement tools does not do it all. Above all, it is necessary to have the right unit of measure to know how the application evolves and how it can be improved.

Add an option to share content

If your application has relevant or interesting content, you will need to give your users the option to share it if they want to.

D-Day: Launching the application

Conduct intensive public relations monitoring

It is time to use the press kit and the contact list established beforehand during the marketing strategy of the mobile phase. The ideal is to get back in touch – it is better to write to the contacts sooner – to let them know that you have launched your application. You can send them a beta or a test version to let them test your application.

Get at least 5 ratings at 5 stars as fast as possible.

As mentioned earlier, getting as many valuations from day-to-day is crucial. This is the only way to get noticed by the blinds in order to be highlighted by the blinds. Visibility and organic download at the same time. It is therefore very important to obtain as fast as possible 5 evaluations with the highest score. For this you can call on your friends, your family, and of course your contacts.

Your first users should feel special

Reward your first users and make them feel special. This will help you get them back on the application. For this you can send them thanks messages, or offer them discounts or content, etc.

Use paid advertisements to boost the application

Paid advertising campaigns can be very costly for continued growth. However as an initial strategy, this can give your app a real boost. You can then get visibility for the first few days, and finally continue the organic growth thereafter.

Configure Google Alerts with the name of your app

This is a good way to find out who is talking to you, what is being said about you, and especially when it comes to you.

Send your application to “Product Hunt”

The Product Hunt web is the best way to access the vast amount of technicians and experts in technologies and applications. Remember that here too you have only one chance. Of course, there are other websites where you can list your application like Beta List, Lauching Next or Appolocious.

After launching an application


Prepare an application update

Yes, you certainly think you do not need it. But users still prefer upgraded apps rather than early versions of apps. Mainly because the early versions usually have more problems.

Monitor the opinions, opinions and mentions of your application

Using social networks, through Google Alerts or any other means. You must be aware of who has talked about you, and who continues to do so. This will allow you to detect, through bad opinions, the changes to be made within your application in order to improve its rating.

Promote your app yourself

For this you can for example use video which is one of the formats that generates the most “commitment”. Take advantage of promotional videos. Giving your application great visibility will be essential if you want to ensure its success.

Creating a Reference Program

This kind of program will help you multiply the growth of your app if you do it properly. Place your “invite” button so that it is clearly visible to your users so they can recommend you and thus attract new users.

Improve latency and performance

Users expect the app to run very fast and very well. Try to improve the loading speed and overall performance of the application. This point is crucial when it comes to mobile games.

Repeat all of the above

Even if you have managed to achieve all the steps so far, your road is not over. Indeed, it is only the beginning. An application can only be launched once, but promotion and improvement must be continuous. And now, are you ready?