Nowadays digital is becoming more and more important, and that is why it is important to prepare well. We are talking about a lot of applications, mobile or web, of all the innovations related to these new technologies, but we forget the websites. Certainly, an application will bring you a lot of visibility if it is well optimized. But what about websites? Some think to maximize their application, but forget their website. After all, your website is usually the first thing that people will look at. This will in a way be the showcase of your business. Because of this, if your visitors struggle to move to the site or if they do not find the information they are looking for this will give a bad image of your company.
Creating a website is less complicated and also cheaper than creating an application, but it is no less important for the company. If you want to know what are the important points to be addressed when creating a website, this article is for you.
1. How do you plan to bring visitors to your site?
There are many ways to publicize your website and bring visitors. However, choose the one that best suits you. Would you like to do SEO (Search Engine Optimization)? Paid advertising on well-known sites? Promotion on social networks?
Answering this question will be very important for the future of your website. In order to facilitate your choice, it would be interesting to calculate the costs of each marketing technique. With this you could determine which will have the best cost / customer return.
2. Who will visit your website?
So that your visitors appreciate your website, you will have to know how to accompany them to the right information. Indeed after a few seconds spent on the site, your visitor must know what to do, where to go. Will he need to identify himself? Or click on a link? In order to create a successful website, it will be important to determine what types of visitors will visit. Once this is done, you will be able to determine how you will orient them on your website.
The purpose of your website will not attract everyone. This means that important information must be sent directly to your target visitors. Remember not to overload your site. Too much information could make navigation difficult and not intuitive enough. The key is to focus on relevant features and information so that your visitors see it as an added value.
3. What are your visitors’ questions?
Am I in the right place? How can I find out more about the company? Is my budget adequate? How do I know the quality of products / services? Where can I find out more about the company? How can I contact the company?
These will be the first questions of your visitors. It is important to answer these questions quickly. If your visitors feel lost on your site, they will not hesitate to go and see another one. The goal is to keep your visitors on your site. To do this, one must catch their attention, and give them access to the most relevant information quickly.
Do not allow your visitors time to ask these questions, have a head start on them. If you are well known for a particular product, make it easily accessible on your website. To make your site optimal, it is important to keep messages short, clear and accurate.
4. What do you want your users to do on your site?
Should they call you? To send you an e-mail? Register for something? Buy products on your online store? A good website will guide visitors where they want them to go. If you offer a service, let them know how and why they would benefit from it. If you sell a product, convince your visitors to buy it and make it easy and quick to access. The goal is again to be clear and precise with your visitors. The goal is not to give them time to think. We must therefore anticipate their questioning and provide answers accordingly.
Website Design Trends
1. Design Responsive
Even if it is no longer really a “tendency” to speak properly, I wanted to mention it. Responsive design has become essential today. As a reminder, this kind of design consists in adapting the form of the website to the various platforms available on the market. This means that the same website will not have the same form on smartphone as on a computer or a tablet. This may seem totally logical these days. However, this design is not yet widespread. Having a responsive site will help keep your website relevant to each platform, regardless of the responsive form of it.
A few years ago, minimalism is a trend in terms of website. In 2017, it became even more important. Beyond being concise and straightforward, minimalism is about using as few things as possible while conveying a strong message. It is not always easy to set up and it is not adapted to all industries, but minimalism is still a real source of inspiration. Indeed, I was talking to you about not allowing time for your visitor to think, and therefore to have a head start on him. This involves providing the most relevant information easily and not leaving room for the frills.
When we talk about minimalism we can also talk about “Flat Design”. It is a two-dimensional design, pleasing visually with a combination of open space and vivid color. In addition, the Flat Design perfectly fits the responsive design.
Ergonomics has always been of the utmost importance in terms of website creation and success. Sites with intuitive design, images and eye-pleasing features will inevitably attract more visitors than those who do not. To really visualize the thing, what would you choose between a car all options and a no option? Knowing that these two cars have the same price. This will be the same with a website. For the same content and the same purpose, you will choose the site on which it is most pleasant to move.
A simple, intuitive and functional navigation is also an important feature of a website. If your visitors can not move quickly and easily on your site, there is little chance that they will stay there for long.
Also, the speed of loading your web pages will have a great impact on the quality of your visitors’ experience. Fast loading of pages, quick and easy access to key information will be essential to the success of your website.
4. Illustration of your brand
The use of illustrations to reflect the personality of your company is nothing new, but has lately become a real trend. Indeed, the use of illustrations “cartoon” or other through the site can make your user experience a little more fun.
Of course, this does not fit every business. It will therefore be important to make sure that this type of illustrations does not damage the professionalism of your site. If you can integrate them on your website, it can attract more visitors and reach a wider community.
5. High quality photos
The interest of the photos to attract the attention of a person has largely already been proven. However, visitors will prefer authentic and high-quality images to over-used images on the web that everyone has seen thousands of times. Do not use high quality images can severely harm the durability of your internet in the long run.
Research has proven that photos that include real people can indeed increase your conversion rate. While perfectly organized photos may look more professional than sincere photos. It is important to keep in mind that your audience is composed of real people who need to relate to actual images. The quality and relevance of the images on your site may seem like a detail, but this is critical to optimize the relevance and appeal of your website.
6. Video presentation
Websites with background or cover video are becoming more and more popular. This is due to several things. First, Internet connections are increasingly powerful and allow for faster downloads of information than before. In addition, this connection speed changes every year and becomes faster and faster. Also, the technologies of the navigators also evolve and give more freedoms and possibilities.
Like photos, videos are meant to attract and retain the attention of users. The advantage of a video will be the fact that you will be able to transmit more information than on a photo. Moreover, it will surely be less difficult to hold your visitors on a video than on a photo.